Negative Black

7 Colors in one watch! Negative's LCD screen is always displaying the time, allowing the wearer to read it at a glance. What really brings this design to life is its multicolor LED light guide. At the touch of a button, the display can be back-lit with one of seven user selectable colors, a feature which is most impressive at night.

The display presents the time in negative space, the unlit squares on the screen showing digital numbers, highlighted by the bright squares around them. This creates a subtle optical illusion effect, giving the watch an unusual mystique, unlike those using standard digital displays. In the first picture it is: 12:26