01THEONE started in 1998 by the hands of Anton Kraft that pioneered the idea of making time pieces based on Binary Code, the same code used by computers. His watches are now sold in over 20 countries worldwide and we are sure they will be among the best sold in our store. With a great feel and superb design these watches will make even your wrist proud of wearing one. 01TheOne is a watch brand of fresh thinking, ultra futuristic design and bleeding edge technology. Each watch is a fashion statement that’s sure to get you noticed.